Brent LaJeunesse

Author

Keynote

Badge to Boardroom: Doing Hard Things

Hard things are not the exception in leadership. They are the job.

The people who handle them are not braver. They built five things in advance, so the right move was already grooved when the time ran out.

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Brent LaJeunesse speaking at a podium

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What your people leave with

Five practices they can start Monday, and a way to find their weakest one.

The talk is built so the room can use it the next day. Short stories. Plain language. A few moments where your people do the work, not just listen.

It opens in a schoolyard.

A hot day shift. A call that sounds like nothing. A man with a shotgun, and children between him and me.

I won’t give you the rest here. I will give you the question it left me with, and the one the whole hour answers: standing in that schoolyard, what was in me that I hadn’t put there that morning?

Five hard things

I call the system FORGE. Each letter is a different kind of hard.

F

Foundation

The hard thing you choose.

The quit signal lies. Hard things done on purpose fill the file you reach for in a crisis.

O

Ownership

The hard thing you avoid.

Say “this is on me” before anyone assigns it.

R

Resilience

The hard thing that comes at you.

You will break. What matters is whether you stay broken.

G

Guidance

The hard thing that costs you.

The truth costs you once. The lie costs you every day.

E

Execution

The hard thing with no good answer.

Decide. A clear call can be corrected. Silence can’t.

Who it is for

  • Leaders and executives.
  • Veterans and first responders crossing into corporate life.
  • Founders.
  • Teams that work under pressure.

The language is built for mixed rooms. It says leader and you.

Formats

The flagship runs 60 minutes. Every shorter cut keeps the schoolyard and the close.

Flagship

60 min

The full talk. General sessions and conferences.

Cut

45 min

All five hard things, tighter stories.

Cut

30 min

For a lunch or a leadership offsite.

Cut

20 min

The short version. Open, the core practices, the close.

Tailored to your room

The schoolyard, the five hard things in order, and the close never change. Everything else moves to fit who is in front of me. Tell me your audience and we will pick the frame.

  • Corporate leaders and executives. Leading when the answer isn’t clear.
  • Veterans and first responders. Different uniform, same operating system.
  • Founders and entrepreneurs. What a collapse teaches that a win can’t.
  • Sales and operations teams. Keeping your head when the pressure spikes.
  • High-stress service teams. Staying useful after the hard call.
  • Conference general sessions. Doing hard things on purpose.

The book

The talk grew out of Badge to Boardroom. I will bring signed copies for the room on request.

Order Badge to Boardroom   The Books

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Request a Date

Tell me about the event. I reply within two business days. Dates are limited, and I book a small number each quarter.