Brent LaJeunesse

Forge Leadership Group

Private 1:1 Advisory

The Forge

For accomplished men who know the climb isn’t over.

This is not another leadership seminar or generic fitness program. It is private, individualized work for men who have already built something and are ready to deliberately build what comes next. The program is The Forge: one on one, month to month. Start with one month. Stay as long as it is working.

We work across the entire operating system:

  • Leadership
  • Reading people: deals, hiring, negotiations
  • Decision-making
  • Execution
  • Accountability
  • Personal standards
  • Second-half strategy
  • Performance
  • Physical training
  • Nutrition
  • Recovery
  • Objective health data
  • Clinician coordination where appropriate

You are not weak. You are worn. There is a difference. This is for the man who holds the line. Father. Husband. Provider. You carry it all. Almost no one carries you.

Body first. Then the mind. Then the man.

The standard. Not content.

I have spent my career on both sides of the leadership equation. From law enforcement to the corporate boardroom, from leading organizations to building businesses, I learned that performance is not sustained by motivation. It is built on standards, discipline, resilience, and execution. The Forge is the framework I developed from those experiences.

The FORGE Framework

This is not a coaching program. It is a private advisory relationship built around five foundations.

Simple enough to remember when it counts. Deep enough to build a life on. And an experienced advisor in the room when the decisions matter.

  • Foundation. The body is the operating system. If it fails, the rest cracks.
  • Ownership. Total responsibility. No excuses. Look at the wreckage and ask what you did.
  • Resilience. Take the hit. Stay standing. Bend without breaking.
  • Guidance. Integrity as the compass. The forged man turns outward.
  • Execution. Cut the noise. Pick the one thing. Drive it to done.

The Work

A small number of men at a time. I do not take tourists, and I do not take men who will not train.

Month one.

We build the plan. You leave with a foundation and a structure you can run.

  • Your assessment, and The Debrief: a straight measure of how you actually show up. How it is run is decided privately between us
  • Your live leadership issue, worked in the first session: the decision, conflict, or pattern you keep circling
  • Baseline bloodwork and the clinician’s evaluation of your results, included. I cover both
  • A written plan: training, nutrition, and your standards, built from our first meeting
  • Two private 60-minute sessions, by video. Body and leadership in the same room
  • Video review of your lifts between sessions
  • The fitness app from day one, set up around your plan

Ongoing.

The structure is built. Now it is run, adjusted, and held.

  • A private check-in every other week, by video. Fitness, leadership, and whatever the month demands
  • The fitness app, with my adjustments each week to your calories, cardio, and training, based on your numbers
  • Video review of your lifts whenever you send them
  • Live leadership work. Bring the real one: the decision you are delaying, the team or client problem, the hard conversation. We work it before it costs you
  • Named skill work: reading people in deals, hiring, and negotiations; communication that lands; asking for what you are worth
  • Accountability to the plan, week to week
  • At 90 days, your bloodwork is checked again, with the evaluation included, and we adjust as needed

Cancel before the next month and nothing further bills.

The Arc

Most men need about 90 days to see the work take hold. If you stay, the emphasis moves. The body trains through every month.

  • Month 1. Foundation. Assessment. Baseline. Priorities. Standards.
  • Month 2. Ownership. Identify what needs to change and establish accountability.
  • Month 3. Resilience. Pressure, recovery, discipline, and capacity.
  • Month 4. Guidance. Leadership, relationships, decisions, and direction.
  • Month 5. Execution. Turn the plan into consistent action.
  • Month 6. Integration. Build the operating system for what comes next.
“I engaged Brent as an advisor in February. By August I was down to my target weight, and I had started my own business. So far, I am thriving. Brent is the real deal.” Rob N., CEO
“Together he has held me accountable to my financials and physical goals. When I start to slip, he gets me back on the path. He is always there when needed. If you're looking for guidance from someone who has been there, Brent is the one.” Douglas B., Commander

The Forge

One month to start the foundation for your next chapter.

For men who have already built a career, raised a family, and reached a level of success, and know the next chapter requires a different standard.

Private 1:1 advisory. Month to month.

Baseline bloodwork, the 90 day retest, and the clinician’s evaluation of both sets of results are included. I cover them. Any prescription or hormone therapy the clinician recommends is at your cost.

Not a workout app. Not therapy. Not a place to talk about the work instead of doing it. Miss the standard and we end the engagement.

Apply for The Forge

The Forge Is Not for Everyone

It is for the man who:

  • Has already accomplished something
  • Does not need motivation
  • Is willing to be challenged
  • Wants greater clarity and performance
  • Understands that his next chapter requires intentional work
  • Is prepared to commit to the first month, fully

Common Questions

Can I do just one month?

Yes. Month one is a complete engagement: your assessment, baseline bloodwork and the clinician’s evaluation, a written plan, two private sessions, video review in between, and the fitness app. You leave with a foundation and a structure. Then you decide. Most men stay, because the work takes about 90 days to show.

What is the leadership side?

Live decisions, not theory. The call you are putting off, the team or client problem that keeps returning, a hard conversation, a read on a person across the table, a standard that slipped, or a transition you are carrying. I do not teach a curriculum. I work the real situation with you, then we look at the pattern behind it.

What should I bring?

One real situation. A plain account of what happened is enough. You do not need a polished story.

How do the sessions work?

Month one is two 60 minute private sessions by video, with video review of your lifts between them. After that, a private check-in every other week, plus my adjustments to your calories, cardio, and training in the app each week, so we are in touch every week. The training itself runs as programmed homework on your own schedule. You also get a written plan built from our first meeting.

Who handles the medical side?

The medical side runs through a clinician who specializes in men's hormone optimization and trains seriously herself. Most clients use her. If you already have a clinician you trust, we work with yours, and the labs are still included. The included evaluation of your results is with my clinician; your own provider's fees are between you and them.

Does the program include treatment?

The program includes your baseline and 90 day bloodwork and the clinician’s evaluation of the results. Any treatment decision is made between you and your clinician. Any prescription, hormone therapy, or other treatment is at your cost.

What happens when I travel for work?

Business trips and conferences are where executives slip, so a travel week is when you need the session most. I work around time zones and flight days. We do not skip.

What if I quit, or you end it?

Each month stands alone. Cancel before the next month and nothing further bills. Paid months are final.

Apply

The Forge is by application. If it looks like a fit, I will reach out to set a conversation and we will go over the terms. There is no booking link. I read every application.